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I'd Rather Be in the Studio!, by Alyson B. Stanfield
Download PDF I'd Rather Be in the Studio!, by Alyson B. Stanfield
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I'd Rather Be in the Studio! The Artist's No-Excuse Guide to Self-Promotion offers practical approaches that help you sell more art and build an art career that lasts. Alyson B. Stanfield, the art-marketing guru behind ArtBizCoach.com, shares self-promotion tools that have enhanced the careers of thousands of artists. You'll learn how to: (1) Introduce yourself as an artist so people want to know more; (2) Nail your artist statement to discover the right words for all of your marketing messages; (3) Expand your mailing list and use it to cultivate collectors; (4) Create marketing materials that outshine the competition; (5) Become a media magnet so buyers come to you; (6) Take advantage of your Web site and blog to build a bigger audience; and much more. It would be great if there were a precise formula for getting your art into galleries, museums and private collections. But every artist's path is different. That's why I'd Rather Be in the Studio! provides easy-to-follow self-promotion practices that help you find your way at any point in your career. Match Internet marketing strategies with sincere personal skills to take charge of your career.
- Sales Rank: #680432 in Books
- Brand: Brand: Pentas Press
- Published on: 2008-02-03
- Original language: English
- Number of items: 1
- Dimensions: 8.75" h x 5.75" w x .50" l, .90 pounds
- Binding: Paperback
- 264 pages
- Used Book in Good Condition
Most helpful customer reviews
43 of 45 people found the following review helpful.
Basics need updating too...
By Marie Kazalia
This book contains basic material for artists to market and self-promote. Something I am very much for...
When I purchased the book nearly one year ago, right away upon reading the chapter on blogging I found a dead link listing. I'd systematically looked up all the links and the [...] link was D.O.A. ( I found an article on their demise). Fortunately a lot of the good sites are long lasting, but some new sites are not mentioned...
*I'd Rather Be in The Studio* was published February 2008, and IMO there should be a second revised and updated version by now for full value for your money...
I gave the book 3 stars primary based on this lack of a second edition and the rather chaotic table of contents in the first edition.
27 of 27 people found the following review helpful.
An important book for artists...
By Burnell Yow
Alyson B. Stanfield's book on self-promotion for artists is a true gem. I've never been so excited by an art marketing book - and I own several different titles. What sets Alyson's book apart from the rest is not only the wealth of ideas, tips and advice - better have that highlighter and Post-It flags handy - but the intelligent and accessible way in which the material is presented. The book's focus is on the eight most frequently expressed excuses from artists about why they don't self-promote. Of those eight, I personally identified with five of them. Alyson tackles each one as the chapters unfold, providing insightful and practical solutions to get on with getting the word out about your art. And her optimistic style is inspiring. I feel like she's right there next to me offering encouragement and suggestions.
2 of 2 people found the following review helpful.
course text
By art college professor
I teach painting at the college level and have integrated this book into the students' self-promotion course. Within days of requesting the book as a required course text, the author contacted me. I shared my syllabus with her and she's interested to use it as an example. From all I can see, Ms. Stanfield practices what she preaches, and is clearly a great communicator. The Actions around which the content is organized can be adapted to almost any artistic approach. I chose this book over many others because of the up-to-date information regarding online promotional strategies, the author's emphasis on the importance for artists to be part of their community, the role of writing and speaking in the life of a visual artist, and its no-nonsense approach.
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