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Walt Disney: Saving America's Lost Generation, by R.H. Farber
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Walt Disney started the first Mickey Mouse Club in the early 1930's, as the Great Depression started to take hold, crippling the American economy. Parents faced the very real prospect of unemployment and dramatic wage cuts with little or no time for their children as they tried to supplement their income. Walt Disney believed his Mickey Mouse Clubs now had a deep responsibility to teach these young children life lessons: moral values, honesty, intergrity, compassion and patriotism. Working with local schools and Parent-Teacher Associations, these clubs became a proud mainstay in their communities. At the height of their popularity, Mickey Mouse Clubs had millions of American children enrolled. Read about this fascinating piece of lost American history with numerous rare photographs
- Sales Rank: #9593207 in Books
- Published on: 2013-01-15
- Binding: Hardcover
- 96 pages
Most helpful customer reviews
3 of 3 people found the following review helpful.
Mickey Mouse's Early Years Fascinating Facts & Photos
By Ted Hake, Founder Hake's Americana Auctions
As a lifetime fan of Walt Disney and his characters and as an auctioneer for half a century, specializing in vintage Disney collectibles, when I saw R. H. Farber's book Walt Disney: Saving America's Lost Generation I knew I had drop everything to explore it immediately. With amazing 1930s photos of children wearing their Mickey Mouse neckties, Mickey Mouse Club vests, and lovingly displaying their Mickey emblazoned pull toys, sand pails, and, of course embracing their Mickey dolls; the author has visually captured just how important this cartoon mouse was to the children of Depression era America. There are also wonderful early photos of Walt himself and an exploration of how Walt imbued his animated creation with his own deepest values and outlook on life. What I found most interesting, and nowhere else told so completely, is the detailed story of the creation of the movie theatre-based Mickey Mouse Club which spread across the country after being introduced at the Fox Dome Theater in Los Angeles in 1929. The history of this immensely popular club is documented by photos of rarely seen club artifacts such as membership cards and buttons and reports, written at the time on club procedures and activities. Personally, I thought much of this information had been lost to the ages. Anyone interested in the early years of the world's best known character will enjoy Mr. Farber's unique assemblage of rare photos and fascinating text.
Ted Hake, Founder
Hake's Americana & Collectibles Auctions
[...]
tedhake.com
2 of 2 people found the following review helpful.
An excellent book showcasing the courage of Walt Disney.
By Amazon Customer
What can you say about Walt Disney which hasn't already been said numerous times? Not much perhaps, because he was such an icon, a giant of his times. He was a firm believer in self worth, honesty, non-prejudicial treatment of others and the tenants which moved people to keep believing in the good of things even when surrounded by bad. This book, which showcases the Mickey Mouse Club as well as the reasons it was created will leave you smiling and again enthralled with its creator, Walt Disney.
Within the pages of this book you will find many photos, quotes, and recollections from the 1930's, a very difficult decade for Americans of all ages and ethnicity. Walt Disney and his little animated creation, Mickey Mouse, helped to give the downtrodden a reason to smile and believe that better days were just around the corner...just keep believing. The Mickey Mouse Club was a cleverly crafted way in which one man could enlist and teach millions of children solid moral values as well as kindness to others, honesty, personal integrity and the ideals of patriotism.
This is a quick read but one which will give you a better understanding of the difficult 1930's and how one man, Walt Disney, choose to help generations of children become better people--in other words, the kind of Americans the world could look up to. I give this one a solid 4 1/2 stars.
3 of 3 people found the following review helpful.
Must Have!
By Bernie Shine, Shine Gallery Los Angeles
Mr. Farber has discovered a previously unexplored gold-mine of photographs showing how Mickey Mouse merchandise and memorabilia were actually utilized in the 1930s. A wonderful book and a must-have for any collector or historian.
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