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Nine Lives offers a candid look into the hearts and minds of nine extraordinary women business owners from around the country.
There is Judy Rosenberg who, on a perpetual diet, grew up with a gnawing, aching sense of deprivation. The cookies she coveted, the cakes she savored—all seemed just out of reach. So what did Judy do when she grew up? She started a chain of bakeries driven by her pure appreciation for that which is self-indulgent and beautiful.
And there is Rebecca Boenigk, the CEO of the only woman-owned business ever to trade on NASDAQ who found that the quarterly numbers "dance" wasn’t to her liking and bought her company back from the public market.
"The stories the women told were awe inspiring, funny, mind boggling . . . and sometimes painful," Cantando wrote in the preface. "There were tough moments when the women opened up about still-raw details of their past … Yet, time and again, these brave women said that they were willing to swallow their discomfort if other women could learn from or be inspired by their struggles."
- Sales Rank: #3197002 in Books
- Published on: 2003-06
- Original language: English
- Number of items: 1
- Dimensions: .57" h x 5.90" w x 9.24" l,
- Binding: Paperback
- 182 pages
Review
... follows entrepreneurs from childhood through the rise of their businesses and offers anecdotes every entrepreneur can learn from. -- Chris Penttila, Entrepreneur Magazine, May 2003
These women are modern-day heroines, adventurers, survivalists, fighters and visionaries. -- Susan Bari, founder and president, Women’s Business Enterprise National Council, May 2003
Though Nine Lives is decidedly not a ‘how-to’ book, there is wisdom packed into each page. -- Monica Smiley, Enterprising Women Magazine, May 2003
About the Author
A member of the National Speakers’ Association, Mary Cantando is a nationally recognized expert on the growth of women-owned businesses. She is a member of WBENC’s prestigious Women’s Enterprise Leadership Forum and a facilitator for the Women Presidents’ Organization, a non-profit dedicated to empowering women across North America to achieve increased business and financial success as well as personal growth. Above all else, Mary serves as an advisor and cheerleader to women business owners everywhere.
Laurie Zuckerman is a writer and communications consultant.
Most helpful customer reviews
2 of 2 people found the following review helpful.
Especially for those women seeking to make their mark
By Midwest Book Review
Compiled by Mary Cantando with the assistance of Laurie Zuckerman, Nine Lives: Stories Of Women Business Owners Landing On Their Feet is an excitingly informative, evening inspiring, collection of personal experiences by outstanding female entrepreneurs who have braved both inner considerations and barriers as wells as economic, financial, and competitive obstacles in order to pursue their hearts and careers in successful and trailblazing ventures, ranging from the CEO of Neutral Posture, to the former missionary and current owner and general manager of JC Tec Industries. Nine Lives is enthusiastically recommended reading, especially for those women seeking to make their mark in today's challenging, competitive, and rapidly evolving business world.
4 of 4 people found the following review helpful.
a business of one's own
By Rebecca Brown
As Marsha Firestone, current President of The Women Presidents' Organization writes in her Foreword: "Women in the past century have made magnificent strides...[t]he women in this book are magnificent...because of who they have become. These powerful stories...encourage each of us to seek our own new sense of self..."
I wholeheartedly agree. Each woman's story will resonate with any Reader's own struggles -- starting from childhood, learning how to be an adult, a wife, a mother, a business woman & then, inevitably, the descent into the pit & the crawling back out. In sharing their stories they offer their greatest lessons on how to survive & thrive in the business world.
Highly recommended by RebeccasReads.
0 of 0 people found the following review helpful.
If They Can, So Can I
By A Customer
This book has been an inspiration to me in many ways. It is so encouraging to read about women who have truly risen to the top. In a business world that is incredibly male-dominated, it is empowering to hear of these nine women, scattered all over the country, with amazing stories of success. I have entertained the idea of opening my own business, but rejected it, thinking that there were too many obstacles. Now, after reading this book, I realize that those women are not tht different from me. Instead of dreaming about opening a business, I am ready to get out there and do it!
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