Get Free Ebook Write Your Way to More Clients Online: How to craft captivating content for newsletters, blogs and social media, by Linda Dessau
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Write Your Way to More Clients Online: How to craft captivating content for newsletters, blogs and social media, by Linda Dessau
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So you've got a website, but now what? How do you keep it vibrant and attractive to your prospective clients? With web content! Blog posts, articles, newsletters, client stories and social media updates can all work together to:
* Keep your site fresh
* Start a relationship with your visitors
* Build trust in you and your services
Web content helps you go beyond just telling your visitors who you are and what you do. It engages your prospective clients in a conversation that is based on who they are and what they are dealing with. It starts you out on the right foot by demonstrating your expertise and providing service right from the start - with valuable information they're looking for right now.
This book will help you create high-quality content and publish it consistently throughout the month. Here's a taste of what you'll discover inside:
* How giving away free information attracts clients to hire you
* How to structure your content writing time for maximum results
* How to transition from publishing a monthly newsletter to posting to a blog throughout the month
* Why content marketing is a highly-effective alternative to speaking, cold calling, and paid advertising (I can almost hear you sighing in relief!)
* How a consistent publishing schedule will help you land more clients
* How to talk back to that inner voice that says, "I'm no expert, who am I to write an article?"
* How to claim your expertise using other people's content (no plagiarism required!)
* Why traditional article marketing could actually be hurting your business reputation (and how to get your content out there the RIGHT way)
* How to capture your great ideas no matter where you are and banish article writer's block forever
* Advanced writing skills that will make your content stand out
* And much, much more!
- Sales Rank: #4125943 in Books
- Published on: 2010
- Number of items: 1
- Binding: Paperback
Most helpful customer reviews
1 of 1 people found the following review helpful.
Great Advice. Lots of tips you can put to use today
By Nick Vulich
Took about two hours to read, but loaded with tips on how to get started in content marketing.
Some of the tips are basic: Write more, build a list, set up a publication schedule.
Some of the advice is more focused:
1) Stick to one idea per blog post. Don't over complicate things by giving too much info.
2) Don't try to please everyone. Write for your ideal reader.
3) Think about your brand before you start broadcasting content. Look at it this way, what if you gave a party and everyone came to meet the guy in your writing, only to discover you were somebody else. Be sincere, and be yourself. If you're writing is fast paced, humorous, and off the wall... That's who you should be.
4) Vary your content. Write thought pieces, information pieces, and how to's.
5) If you're stumped, recycle your old content, or curate someone else's content.
Bottom line: The book offers great info you can put to use today to improve your online content. If you worry you have nothing to say, the author has a rah-rah section to get you past that.
I think $9.99 may be over priced. Many writers have similar content out there for $3.99 to $5.99. Click read inside and check out a sample first. That way to can determine the value for yourself.
1 of 1 people found the following review helpful.
Great Writing Advice, Even if You Don't Like Writing
By B Shimp
Linda Dessau shares practical and easy to follow advice for anyone looking
to attract more clients by writing content. Even if you are gun-shy about
writing, this book will help you craft a plan and get it done. From
generating ideas, to making it past writer's block, to editing and
distributing your content, this book covers it all with great detail. This
isn't just theory, you'll get actionable advice and ideas every step of the
way.
1 of 1 people found the following review helpful.
Content Marketing is In!
By Jeffrey Korhan
Content marketing is quickly becoming an essential marketing tool for all small businesses. In Write Your Way to More Clients Online, Linda Dessau shows you from an insider's perspective how to effectively use content marketing to capitalize on your years of experience and expertise. Traditional marketing is out - content marketing is in. Get this book to use it well and to be relevant in your market.
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