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Breaking the Fifth Wall : Rethinking Arts Marketing for the 21st Century, by Eugene Carr
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Breaking the Fifth Wall: Rethinking Arts Marketing for the 21st Century, written for arts marketing executives, leaders, board members, and all those interested in audience development for the arts, proposes a new framework for arts marketing in the digital era. Advances in technology and shifts in consumer behavior have changed the way arts marketers need to communicate with their audience. The book revolves around the idea that arts marketers must "break the Fifth Wall" -- the act of reconnecting with arts patrons in a meaningful way after they have left a performance venue -- by creatively and regularly reminding them of everything the organization has to offer.
- Sales Rank: #1739209 in Books
- Published on: 2011
- Number of items: 1
- Binding: Paperback
Most helpful customer reviews
3 of 4 people found the following review helpful.
The new bible for approaches to arts marketing
By eclarkda
I am a student who runs an event productions company at Oberlin College and am currently in the process of expanding the business throughout the region. This book has given me a world of insight into developing personal relationships with the guests of my events, without spending all hours of the day doing so. It is clear that in this day and age, for your business to succeed, you must go beyond the events and performances to keep your customers coming back. I now know why customer relationship management software is the key to this. Thank you Patron Technology for your priceless teachings.
1 of 1 people found the following review helpful.
Great Read and Resource
By Cannon W. Sayers
As a regional theatre marketing director, the days of reaching patrons solely through high-cost traditional mass media are long gone. Check this book out for tips to help you engage your patrons with the right message at the right time. Breaking the 5th Wall is a good read the first time through and works well as a resource.
0 of 0 people found the following review helpful.
A quick intro for arts managers
By Jamie
A quick intro for arts managers on how we can use the internet to promote. It's easy to read even for non-marketing staff.
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